MED TECH SAMPLES FOR CORY
#1 ROCHE DIAGNOSTICS: INTRODUCING A NEW DIABETES MONITOR
An animation based on interviews with Point of Care Coordinators — the primary customer — at major health care systems. By showing sales reps what the customer faced every day, we helped them sell more empathetically.
A series of 30+ videos which taught healthcare employees how to use the new monitor.
#2 Roche Diagnostics: Introducing New Training
Online training for sales representatives who had to introduce a new, multi-modal training to prospects.
#3 YOUREKA: LINKEDIN CAMPAIGN FOR MEDICAL SOFTWARE
An online campaign for medical software before a trade show.
#4 MEDTRONIC: GLOBAL CAMPAIGN TO CHANGE EMPLOYEE BEHAVIOR
As you can see, the campaign moved from awareness to activation to general training to specific training to commitment.
A global campaign in nine languages to Medtronic employees. Sixty percent of all employees submitted a viable free cash flow idea.