Innocence Project of Minnesota (1 of 4)
As I mentioned, I was able to distill their one-page mission statement to one line. Insanely proud of that.
Stories are central to what they do but they didn’t have any on their site, so we captured some.
Minnesota Attorney General’s Office (2 of 4)
The Minnesota Attorney General’s Office under Skip Humphrey really was the best client I’ve ever had. (Don’t tell my other clients.) A billboard with the line “You didn’t divorce your kids” is also, as far as I know, the only work I’ve ever done that made anyone cry. A friend and client of mine saw it shortly after his divorce, went to his apartment, and paid his child support early.
DESIGN CEnter Sales App Development Process (3 of 4)
I was surprised by how my writing skills served me in my role as the Creative Director at Design Center. In your words, it was my job to make the invisible visible—by putting language to it.
MEDTRONIC FREE CASH FLOW CAMPAIGN (4 of 4)
The Medtronic campaign moved from awareness to activation to education to commitment. It was also important to acknowledge different languages, education levels, and digital capabilities. Note: this is maybe 25% of the campaign.